What is Plaid?
Plaid is a financial technology company that builds the infrastructure connecting applications to users' bank accounts. Founded in 2013 by Zach Perret and William Hockey, Plaid provides APIs that enable thousands of fintech applications to securely access financial data.
What is Plaid used for? In banking and fintech, Plaid is used for account linking, identity verification, balance checks, transaction history, and payment initiation. When you use apps like Venmo, Robinhood, Coinbase, or Chime, there's a good chance Plaid is working behind the scenes to connect your bank account. The company acts as a secure intermediary, allowing apps to verify account ownership, check balances, and access transaction history without ever seeing your bank login credentials.
Plaid supports over 12,000 financial institutions across the United States, Canada, United Kingdom, and Europe. In 2021, Plaid was valued at $13.4 billion, making it one of the most valuable private fintech companies globally.
Is Plaid Safe?
Yes, Plaid is considered safe and employs bank-level security measures to protect user data. Here's why security experts generally trust Plaid:
Encryption & Security Standards
- 256-bit AES encryption for data at rest
- TLS encryption for data in transit
- SOC 2 Type II certified
- Regular third-party security audits and penetration testing
Regulatory Compliance
- PSD2 compliant in Europe (licensed AISP/PISP)
- Registered with FinCEN in the United States
- GDPR compliant for European users
- CCPA compliant for California residents
How Plaid Protects Your Credentials
When you enter your bank login through Plaid, your credentials are encrypted and never shared with the third-party app you're using. Plaid connects directly to your bank, authenticates your identity, and returns only the specific data the app requested (with your permission).
Consumer Protections
Plaid provides a consumer portal (my.plaid.com) where you can view all apps connected to your accounts and revoke access at any time. You maintain full control over your data.
Is it safe to give Plaid my bank login? Yes. When you enter your credentials in Plaid Link, they are encrypted and used only to establish a one-time connection with your bank. Plaid does not store your password after authentication. The app you're using receives only a secure token—never your login details.
How Does Plaid Work?
Plaid works by creating a secure bridge between your bank account and the apps you use. Here's the step-by-step process:
1. You Initiate a Connection
When you click "Connect Bank Account" in an app, you're presented with Plaid Link—a secure interface that handles the authentication process.
2. You Authenticate with Your Bank
You select your bank and enter your credentials directly in Plaid's secure environment. For banks that support it, Plaid uses OAuth, redirecting you to your bank's own login page.
3. Plaid Verifies Your Identity
Plaid connects to your bank's systems (via API or secure data access) and verifies your identity. Multi-factor authentication may be required.
4. Data is Securely Retrieved
Once authenticated, Plaid retrieves only the data types you've authorized—such as account numbers, balances, or transaction history.
5. Tokenized Access
The app receives a secure token, not your credentials. This token allows the app to request updated data through Plaid without you logging in again.
Plaid's Products
- Auth: Verify account ownership and retrieve account/routing numbers
- Transactions: Access categorized transaction history
- Identity: Retrieve account holder information
- Balance: Check real-time account balances
- Investments: Access investment account data
- Liabilities: Retrieve loan and credit card information
For a comprehensive technical guide on integrating with Plaid and other providers, see our [Open Banking API guide](/open-banking-api).
Apps and Products That Use Plaid
Many popular apps and services use Plaid to link your bank account. If an app asks you to "connect with Plaid" or shows the Plaid logo during sign-up, it uses Plaid for verification or data access. Plaid lists many of these on their [Discover apps](https://plaid.com/en-eu/discover-apps/) page.
Payment and money apps
- Venmo – Uses Plaid to link your bank for transfers and instant verification; send and share payments with friends.
- Cash App – Uses Plaid to connect your bank for adding cash and withdrawals.
- Wise – Send money abroad quickly; uses Plaid for bank linking.
- Metal – Send cash and crypto to friends; get rewarded; connects via Plaid.
- WorldRemit – Transfer money to friends and family overseas in 150+ countries; Plaid powers account linking.
- PayPal – Some PayPal flows use Plaid for bank linking and verification.
Note: Zelle is a separate peer-to-peer payment network run by banks and does not use Plaid. Apps that offer both Zelle and Plaid use Plaid for their own account-linking features, not for Zelle transfers.
Investing and crypto
- Robinhood, Coinbase, Kraken – Use Plaid for bank linking and instant verification.
- Acorns – Invest spare change and save for retirement; connects accounts via Plaid.
- Betterment, Wealthfront – Use Plaid to connect accounts for funding and aggregation.
- M1 Finance – Invest, borrow, and spend in one place; bank linking powered by Plaid.
- Ellevest – Mission-driven investing; uses Plaid for account connectivity.
- Oportun – Save, pay off debt, and reach financial goals; Plaid for linking.
- Qapital – Save, spend, and invest; connects your accounts with Plaid.
Neobanks and banking apps
- Chime – Grow savings automatically; Plaid for external account linking and transfers.
- Varo – Online bank with no minimum balance; uses Plaid to connect accounts.
- Current, Dave – Use Plaid for external account linking and transfers.
- MoneyLion – Borrow, save, invest, and earn in one app; Plaid powers connections.
- Brigit, Earnin, Cleo – Cash advance and budgeting apps; often use Plaid to verify income and account access.
Personal finance and budgeting
- YNAB (You Need A Budget) – Budget from recent transactions; Plaid connects your bank.
- Rocket Money – Find and cancel subscriptions, track spending; bank linking via Plaid.
- Albert – Make confident money decisions; uses Plaid for account access.
- Copilot – Personal finance and budgeting; connects with Plaid.
Business and accounting
- QuickBooks, Xero, FreshBooks – Use Plaid (or alternatives like MX) for bank feeds.
- Bill.com, Melio – Use Plaid for vendor and bank verification.
- Wave – Money management for small business; Plaid for bank connectivity.
- Bench – Online bookkeeping; connects to your business accounts via Plaid.
- Expensify – Receipt tracking and expense management; Plaid for account linking.
- Fundbox – Revolving credit for small businesses; uses Plaid for underwriting and verification.
Lending
- SoFi – Lending, investing, and banking; Plaid links accounts for verification and funding.
- Figure – Financial products to simplify your finances; Plaid for account data.
- Petal – Credit for the modern world; uses Plaid to verify income and accounts.
- Avant – Manage loans and credit; Plaid powers account linking for applications.
How to check if your app uses Plaid
When you tap "Connect Bank" or "Link Account," look for the Plaid name or logo on the connection screen. You can also see and manage all Plaid connections at [my.plaid.com](https://my.plaid.com). For more apps powered by Plaid, see [Plaid’s Discover apps](https://plaid.com/en-eu/discover-apps/).
For a historical list of apps that used Plaid (e.g. for the US class action settlement), the official [Plaid settlement site](https://www.plaidsettlement.com/search.php) lets you search by app name; a [Reddit community list](https://www.reddit.com/r/personalfinance/comments/sbqyau/us_list_of_all_appsservices_that_used_plaid_see/) also compiles the settlement list for easier browsing.
For a full list of banks that work with Plaid, see the [Plaid supported banks](#supported-banks) table above. For a dedicated page answering "what apps use Plaid," see [What apps use Plaid](/api-aggregators/plaid/apps).
What is the Plaid API?
The Plaid API is a set of developer interfaces that let applications securely connect to users' bank accounts, retrieve account and transaction data, verify identity, and initiate payments.
What is the Plaid API used for?
- Auth – Verify account ownership and retrieve account and routing numbers (e.g. for ACH).
- Transactions – Pull categorized transaction history for budgeting and analytics.
- Identity – Retrieve account-holder information for KYC and verification.
- Balance – Get real-time account balances.
- Investments – Access investment and brokerage account data.
- Liabilities – Retrieve loan and credit card data.
How to use the Plaid API
Developers integrate Plaid Link (the consumer-facing connection flow) and Plaid's backend APIs. After a user connects their bank through Link, your server uses the returned token to call Plaid's APIs for the data you need. Plaid provides SDKs for multiple languages and a [developer portal and documentation](https://plaid.com/docs) including sandbox environments.
Is Plaid an API? Plaid is a company and platform; the "Plaid API" refers to the HTTP APIs and SDKs they offer. For a technical overview of open banking APIs and how aggregators like Plaid fit in, see our [Open Banking API guide](/open-banking-api) and [financial account aggregation](/financial-account-aggregation) overview.
Plaid Pricing
Plaid operates on a B2B model—consumers don't pay to use Plaid when linking accounts. Businesses pay based on API usage.
For Consumers
Free. You'll never be charged for connecting your bank account through Plaid.
For Developers & Businesses
Plaid uses usage-based pricing. While exact costs aren't publicly listed, here's the general structure:
- Pay-as-you-go: Per-API-call pricing for production use
- Enterprise: Custom pricing for high-volume users
Typical Cost Ranges (based on industry reports):
- Auth verification: $0.30 - $0.50 per verification
- Transaction data: $0.10 - $0.30 per account/month
- Identity verification: $1.00 - $2.00 per verification
Getting Started
Developers can sign up for free at plaid.com/docs and access sandbox environments to test integrations before going live.
Plaid Funding & Valuation
In February 2026, Plaid secured an $8 billion valuation in its latest funding round, according to [Bloomberg](https://www.bloomberg.com/news/articles/2026-02-26/fintech-plaid-nabs-8-billion-valuation-in-latest-funding-round). The round was structured to offer employees liquidity for their shares in the privately held company.
Funding History Context
Plaid had previously been valued at $13.4 billion in 2021 during a funding round that followed the blocked Visa acquisition. The company remains one of the US's largest financial technology firms, with broad connectivity across thousands of financial institutions.
Why Employee Liquidity Matters
Secondary rounds like this allow early employees and long-tenured staff to realize value from their equity without an IPO or acquisition. For Plaid, this signals investor confidence and helps retain talent at a key stage of growth.
Plaid Payments
Plaid payments refer to the payment and transfer capabilities that Plaid offers so apps can move money or enable pay-by-bank flows after a user connects their account.
What are Plaid payments used for?
- Transfers (Plaid Transfer) – ACH transfers between a user's linked bank account and your application. Used for payouts, withdrawals, funding, and disbursements. Plaid handles account verification and bank linking; you initiate the transfer via Plaid's API.
- Pay by Bank – In supported regions, Plaid can power payment initiation: the user pays directly from their bank at checkout instead of using a card. This is part of Plaid's expansion into payment initiation (PIS) alongside its core account-linking and data products.
- Account verification for payments – Plaid Auth provides account and routing numbers so you can set up ACH debits or credits through your own processor; many payment and payroll apps use Plaid to verify accounts before moving money.
Are Plaid payments instant? ACH transfers via Plaid typically settle in 1–3 business days. Same-day ACH may be available depending on timing and your configuration. Pay-by-bank (payment initiation) flows can be real-time where supported by the bank and scheme.
Is Plaid payment safe? Yes. Plaid uses the same security and compliance standards for payments as for data: encryption, SOC 2, and regulatory compliance. Users authenticate with their bank; Plaid never sees or stores credentials after the initial link. For more detail, see [Is Plaid Safe?](#is-plaid-safe).
Who accepts Plaid payments? Thousands of apps use Plaid for transfers and account linking—including neobanks, lending platforms, payroll and gig economy apps, marketplaces, and fintechs. When an app lets you "pay with your bank" or "withdraw to your bank" after connecting via Plaid, that's Plaid payments in action.
For a broader overview of pay-by-bank and open banking payment initiation, see our [Payment Initiation Services (PIS) guide](/payment-initiation-services).