About Rollfi
Embedded payroll and benefits platform from Rollfi, a division of Priority (Nasdaq: PRTH). Lets vertical SaaS, fintechs, banks, accounting platforms, staffing companies, and marketplaces offer W-2 and 1099 payroll across all 50 U.S. states, federal/state/local tax compliance, and group benefits (health, dental, vision, life) under their own brand. Available as a white-label product, an embedded ('Walk') experience, or a fully custom API ('Run') integration.
Products & Solutions
White Label Payroll
Branded, market-parity payroll product launched in days with no developer resources required
Embedded Payroll (Walk)
Rollfi UI embedded inside an existing platform for a seamless customer experience
Payroll API (Run)
Full-service nationwide W-2 and 1099 payroll API across all 50 U.S. states
Tax Compliance
Federal, state, and local payroll tax obligations handled end-to-end
Embedded Benefits
Health, dental, vision, and life insurance with in-house benefits advisors
Money Movement (via Priority Commerce Engine)
Bank rails, wallets, and treasury infrastructure backed by 20+ banks and nationwide Money Transmitter Licenses
Solution Categories
Embedded PayrollEmbedded BenefitsCompliance
Target Markets
Vertical SaaSFintechsBanksaccounting-platformsStaffing AgenciesWorkforce ManagementMarketplacesEnterprise
Deployment Options
CloudSaaSwhite-label
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